Readymix Abu Dhabi has strived to set itself apart from others over the years, by differentiating on delivery of quality, service and personnel. Delivering the best has meant we have not always sought to be the largest, or the cheapest in the market, although we have completed some of the largest and most iconic structures in the country. In most cases our customers could buy a cheaper product elsewhere, but we shall not compromise our reputation. This ethos has so far served us well in our 40 plus years of business and we believe this is well reflected in a famous quote from centuries ago :
“It is unwise to pay too much, but it is worse to pay too little. When you pay too much, all you lose is a little money – that is all. When you pay too little, you sometime lose everything because the thing you bought was incapable of doing the thing it was bought to do.
The common law of business prohibits paying a little and getting a lot – it can’t be done. If you deal with the lowest bidder it is well to add something for the risk you run and if you do that, you will have enough to pay for something better.”
John Ruskin – 19th Century poet and writer.